Not too long ago, I raided the MK837 offices and had a little heart to heart with Dave and Kevin. There were some things we needed or rather I needed to get straight with them. The label had been growing quite nicely, but it lacked teeth. So with a juicy steak in one paw and a rather short list of demands in the other, I gently kick down their office doors and dragged them into the back alley where a brief scuffle unfolded. Dave should be out of his cast in another week or so.
After presenting them with my demands, I took over the MK837 Twitter account for good and posted them publicly over the following week. So, since I know that not everyone is follow me…er… us on Twitter, I thought I would get Dave to repost those demands here as well. He wouldn’t, so I am. Besides, they need a more permanent home so they stay fresh in our minds. And now, without further fanfare, I present you with the MK837 Manifesto!
The MK837 Manifesto
1. More sexy music!
Let’s face it; we’re here because we like our music dark, percussive and groovy. We’re not here for 3 minute long breakdowns. We’re not here for epic pop vocals. We’re here because we want to hear something dark, percussive and groovy. Why? Because, that’s what moves our feet and speaks to our hearts.
2. More progressive!
We don’t want our music to just sit there. We enjoy the journey. Like an African safari, we’re here for an adventure. Forget this boring crap for warthogs and merecats. We’re here with a spirit of adventure. Sure we want sexy music, but we want to be well traveled as well. Five tech house remixes of the same track just doesn’t cut it. We’re progressive in genre. We’re progressive beats. We’re progressive in life. There’s too much fun to be had on the dance floor. Oh yeah, and if think progressive is boring, then it’s not really progressive.
3. Less wobble!
We’re all about the lo-fi and the Syfy, but seriously… that wobble in your bass needs to go. Dubstep is not us. Dubstep is a creativity suck that has no place in our music library. Sure we can appreciate it from time to time, but we don’t have to be on the latest and hottest trend. Besides, we all know that to the unwashed masses Dubstep is just the new code word for “Techno.” There is no room for flash in the pan or common man music here.
4. Five pounds of prime rib daily!
It cannot be stated too strongly or too often. Mark the Lion is a carnivore. Even if Dave and Kevin are omnivores, they run with the lions. Meat is what’s for dinner. Prime rib is what we’re serving. We’re not just giving you dark, percussive and groovy music that takes you on an adventure while not bending to the latest trends, we’re doing it with slow-roasted style on a low burning flame. Our prime cuts are so tender and juicy, you’ll come back again and again begging for more.